We’d love your help spreading the word about the “What Matters to You?” movement, including International “What Matters to You?” Day on June 6. Here you’ll find resources that you can share with your networks.

Twitter, Facebook & LinkedIn


What matters to you? On June 6, let’s ask this simple question that can have a big impact on care. Learn more: https://bit.ly/37mcDBJ #WMTY


June 6 is International “What Matters to You?” Day! Let’s celebrate all the meaningful conversations that can have a big impact on care. Learn more: https://bit.ly/37mcDBJ #WMTY


June 6 is International “What Matters to You?” Day! Knowing what matters to your patient supports the right care at the right time, which can improve health outcomes. Learn more: https://bit.ly/37mcDBJ #WMTY


International “What Matters to You?” Day is on June 6! Sign up to @BCPSQC newsletter to receive updates on this important initiative: https://bit.ly/3yupq0M #WMTY


June 6 is International “What Matters to You?” Day! Asking “What Matters to You?” can also be beneficial to the joy and engagement of health care providers!! We know engaged providers are a crucial component of person- and family-centred care and joy in work has a direct link to improved patient experience, productivity, work satisfaction and quality and safety within the health care system #WMTY

Leading up to International “What Matters to You?” Day on June 6, we invite you to participate in a one-person challenge! Either ask one person “What Matters to You?” or share information about the movement with one person and then let us know what happened as a result of this conversation Share Your Story Page.

We love sharing stories about conversations which were started by asking, “What matters to you?” How did you feel when you were asked what matters or how did you change your approach after you learned what was important to a patient, family member or caregiver?

We’d love to share your story through our social media channels, in a newsletter or as a blog post to inspire others. Visit our Share Your Story Page!

We would also love to hear stories about conversations that occurred amongst staff within health care organizations e.g., have leaders asked their staff what matters to them, have staff asked their co-workers? Asking, listening, and responding to each other in meaningful ways strengthens teams, improves the care experience, enhances engagement, and increases joy in work. To share these stories, visit our Share Your Story Page!

General Audience

Here’s an article you can share in your organization’s newsletter or blog, directed at patients and general audiences:

Has a health care provider ever asked what matters to you? Have you as a patient ever shared what truly matters to you in your care?

Asking this simple question is the premise of “What Matters to You?” Day, an international movement that encourages meaningful conversations between patients and their health care providers. Its goal is to establish strong relationships, build trust and deepen the understanding of the patient experience.

Since its start in 2014 in Norway, “What Matters to You?” has opened up the discussion for patients’ hopes, dreams, goals and desires and has helped improve the patient experience in health care organizations in more than 40 countries.

On June 6, let’s celebrate International “What Matters to You?” Day and all the meaningful conversations it helped start!

Check out some great resources from the BC Patient Safety & Quality Council to inspire and help you to ask, “What matters to you?” Plus, sign up to the Council’s newsletter to receive updates on celebrating and improving the patient experience!

Health Care Workers

If your organization’s newsletter or blog is directed at health care professionals, you can use this suggested article:

When was the last time you asked a patient about what matters to them? Has a patient or caregiver ever shared with you what really matters to them in their care?

Asking a simple question and genuinely listening to the answer is the premise of “What Matters to You?” Day, an international movement that encourages meaningful conversations between patients and their health care providers. Its goal is to establish a relationship and to build trust and understanding with patients.

Since its start in 2014 in Norway, “What Matters to You?” has opened up the discussion to make room for patients’ hopes, dreams, goals and desires and has helped improve the patient experience in health care organizations in more than 40 countries.

On June 6, let’s celebrate International “What Matters to You?” Day and all the meaningful conversations it helped start!

Check out some great resources to inspire and help you to ask “What matters to you?” and sign up to the BC Patient Safety & Quality Council’s newsletter to receive updates on celebrating and improving the patient experience!

 “What Matters to you?” conversations can be used as one strategy to:

  • Optimize therapeutic patient outcomes and activation in care
  • Increase quality and safety within the health care system
  • Strengthen relationships and trust between patients and health care providers
  • Contribute to joy in work for the recovery of health care providers

Here are additional key messages you can use:

Health Care Providers/Organizations:

  • Asking “What matters to you?” is a simple question that can have a big impact on care
  • When a health care provider starts a conversation by asking what really matters it helps ensure care is aligned with patient priorities – because knowing what matters to your patient supports the right care at the right time, which can improve health outcomes
  • Asking “What matters to you?” increases health care provider satisfaction because then they are truly meeting the needs of their patients
  • Health organizations can ask staff “What matters to you?” to better understand what’s important to them. When leadership takes the time to listen and do what matters, it increases engagement and promotes joy in work
  • Spreading ideas and stories of empathy, compassion, innovation and creativity inspires others and demonstrates the impact of “What Matters to You?” for patients and health care providers. [Share Your Story Page] or use hashtag #WMTY on social media to join the conversation
  • We’ve created a number of resources to help you spread the word about “What Matters to You?” in your workplace, school or community! Check them out here.

Patients, Families, Caregivers:

  • When patients share what really matters to them, it helps health care providers gain a deeper understanding of their values. We have many resources to support these conversations. Check them out here.
  • It takes time to build trust, develop empathy and understand mutual perspectives for deeper and more meaningful conversations. We encourage patients to take a moment before a health care visit to reflect on what matters most and share it with their health care provider
  • Spreading ideas and positive stories of empathy, compassion, innovation and creativity inspires others and demonstrates the impact of “What Matters to You?” for patients and health care providers. [Share Your Story Page] or use hashtag #WMTY on social media to join the conversation

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