It’s a common problem: you know you have an incredible service, event or program, but it just isn’t getting the engagement it deserves. You’re using all the usual methods of communication and amplifying your message, but the right people aren’t getting connected. You’re turning the volume up but no one is listening.
It’s time to rethink your approach. How can you truly engage people and get more from them? It’s not about trying harder, it’s about trying better. In this session you’ll learn how to step back and put yourself in your audience’s shoes. Starting with your strategic goals as a jumping-off point, you’ll do a deep dive into the mind of your customer to identify new ways to communicate. By developing a robust user persona, you’ll be able to look at the problem with fresh eyes and develop a communications strategy that will actually reach your target.
Amanda Lee Smith
Monday Creative Inc.
Amanda Lee Smith is the co-founder and head of engagement at Monday, a branding and content marketing agency based in Vancouver, BC. Monday helps businesses and organizations find and tell their unique brand story to create engagement, trust and loyalty.
Before starting Monday, Amanda led the seven-person content team at clothing brand Kit and Ace. She’s worked both client- and agency-side in a breadth of industries – education, fintech, nonprofit, engineering, and fashion – creating distinctive voices and strategies to extend the reach of clients’ stories. Since 2016 she has taught Digital Storytelling at UBC’s Sauder School of Business.
She is an admitted design junkie and book hoarder. She’s also a scarf-bearing Whitecaps FC supporter, an outdoors enthusiast, and indie music devotee.