CAT Knowledge Exchange, Anti-Stigma Media & Messaging Project Session
Date: April 8, 2022
Filed under: Substance Use,
The objective of this 1.5 hour project session on March 31, 2022, was to spread learnings on how to implement anti-stigma media & messaging projects effectively, allowing for other CATs to join-in so we can grow initiatives together. Projects included social media posters, films, billboards, harm reduction material, patient literature, news releases and more! Return to the CAT Knowledge Exchange page.
Ongoing Collective Project Work
If your CAT wishes to collaborate on anti-stigma projects, contact lists for group work are available. You may create your own request for other CATs, or sign-up to another CAT’s collective project work. Please contact SubstanceUse@bcpsqc.ca for the password to access the sign-up below. The purpose of this collective work may include:
- Shared experience: experienced CATs may offer support on a specific topic, or a CAT may request guidance.
- Shared project planning: find CATs in your region or provincially to share ideas and learnings in planning a project
- Shared project work: collaborate with CATs on implementing a full or part of a project. This could include distributing & spreading anti-stigma material.
The following anti-stigma group projects are seeking CATs:
- Port Alberni CAT, Support Bill C216 Social Media Campaign – Contribute $30 to expand a paid ad campaign to your CAT’s region in the last week of April.
Graphic Recording - March 31, 2022
This one-page graphic recording summarizes the 1.5 hour project session on March 31, 2020. Recording by Sam Bradd from Drawing Change.
Group Brainstorm and Discussion Notes - March 31, 2022
Problems and Goals Discussion: describe the problems of stigma and the goals of anti-stigma project work.
- Stigma from individuals results in not being able to get support, distrust in health care, poor health + death, self-worth affected, lack of dignity and care.
- Stigma from organizations & society results in homelessness; discrimination in health care; and turned away from services.
- Goals of anti-stigma work: access to supports; don’t use alone; respect and empathy; changing laws; targeted groups with peers leading the way.
Ideas Brainstorm: new project ideas and how to work with other CATs.
- Even more collaboration: Province-wide support for Bill-C216; high school education; safe places program; safe injection bus; and join the Facebook page to discuss many more!
Completed Anti-Stigma Projects
Below you will find CAT’s anti-stigma media & messaging materials and completed projects. If you have questions about specific work or would like to learn more from their experiences please reach out to the CAT.
The New Westminster CAT created the following two anti-stigma videos (Project Summary), with the help of Techno monkey Media.
We are producing four 1-minute videos and one 5-minute video appealing to men in the trades who use substances and may be at risk for overdose, meeting an urgent need to connect with a demographic dying at expedient rates due to the contaminated drug supply and exacerbated by isolating social- structural dynamics.
By addressing the impacts of hegemonic/toxic masculinity, our videos will attempt to shift trades workplace cultures towards compassionate understanding for coworkers using substances. Each video will speak to different trades community member with the potential to contribute to a caring environment: co-workers, substance users, and employers.
To work in partnership with EQUIP Pathways to address substance use stigma in systems of care and provide feedback to material.
- Everyone in this working group participated in discussions & providing feedback.
- Experiential workers – Expert participants
- Frontline workers / physicians – Community participants
- CAT Coordinator – Participant, assisted in organizing meetings & handle honorariums
- Nurses / Researchers /Educators – Facilitate meetings