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The Science Behind Resistance

Date: October 25, 2016
Filed under: Quality Café, Sharpen Your Skills, Webinar

Have you ever been face-to-face with resistance to change?

“This won’t work because….” Or “We can’t do that because…” Do these sound familiar? So many reasons not to change can stop you in your tracks!

Join Quality Café to find out how people form opinions and the neuroscience behind why it’s so hard to change minds. You’ll learn why simply getting “buy-in” doesn’t work, and some strategies to help you influence opinions, increase engagement, and spread improvement.


Mark Jaben MD

Mark has practiced Emergency Medicine for over 30 years, working in a wide variety of settings in the USA and New Zealand. This has included both clinical work, in which he is still active, and a number of administrative and teaching roles, in settings ranging from small critical access hospitals to large urban medical centers. A major creative and thought provoking endeavor for the past few years is the soon to be published book, Free The Brain: Overcome The Struggle People And Organizations Face With Change, which applies the insights from neuroscience research on how the brain operates to why organizations do, or don’t, function so well.

Click here to download the slides from this Quality Café